The campaign takes a humorous look at the most nonsensical reasons for not buying insurance, while proving a point, that it is incredibly critical to secure the financial future of your family, for which Policybazaar offers a wide choice of affordable insurance solutions
The overall insurance penetration in India is extremely low, consumers are either underinsured or uninsured. Indian consumers often procrastinate and neglect the benefits of having health and term life insurance.
“No Insurance Day” campaign aims to create awareness among individuals who procrastinate their decision of protecting their loved ones against uncertainties. The campaign takes a humorous look at the most nonsensical reasons for not buying insurance, while proving a point, that it is incredibly critical to secure the financial future of your family, for which Policybazaar offers a wide choice of affordable insurance solutions.
The premise of the campaign is to make people laugh at a very fundamental human trait, “Procrastination”, along with the realization of how life would be without a protection net in place. People ignore the importance of Health & Term Life Insurance until a moment of realization dawns upon them where they experience a jolt in their lives.
While we always hope for the best we should also be prepared for the worst. It is imperative that we do not delay the decision of securing our loved ones. We hope that this campaign reaches out to maximum people and encourages them to take the crucial first step towards protecting their loved ones, without procrastinating.
Source: Business World
