Through a combination of functional optimisations across marketing, supply chain and operations combined with significant growth capital, Powerhouse91 aims to expand Expertomind by 25X over the next 4-5 years.
Following the successful acquisitions of feminine wellness brand – Azah and fitness brand – Slovic, Powerhouse91 expands at a steadfast pace with the new brand acquisition – Expertomind in the wellness category. It is a fast-growing category in India with a CAGR of 12%.
Expertomind brings a diverse range of wellness, pain management and home medical equipment to the Indian market, aimed towards improving medical conditions and general lifestyle. It has 4.4+ Star Ratings and 4500+ customer Ratings with 30,000+ customers across India.
Co-founder of Powerhouse91, Nikhil Agrawal, elaborates on this acquisition, “Powerhouse91 pursues opportunities and brands which have significant growth potential in disruptive product categories. We are committed to providing a deep operational platform to our ever-growing ensemble of brands. Expertomind has an impressive background in a niche category with their highly rated line of wellness products and their determined goal for better home healthcare solutions. Through Powerhouse91, they are set on the right track to expand and grow over 10x within 12-18 months.”
Aqib Mohammed, Co-founder at Powerhouse91, highlights his perspective on the same, “Expertomind is a brand that has managed to carve out its own niche and has had rapid organic growth mostly via positive word of mouth. With excellent ratings and reviews among other strong markers, we’re extremely delighted to partner with Expertomind and have a chance to positively impact millions of lives through high-quality wellness products.”
Expertomind founder, Abhinav Jain, shares his remarks on the acquisition, “Being a part of the house of brands under Powerhouse91 gives me immense confidence in the guaranteed success for our brand. As we plan on expanding, we also take pride in sharing the vision of making Expertomind a household name and enhancing people’s health. This new-found partnership provides us with the spotlight required for Expertomind to prosper further.”
Through a combination of functional optimisations across marketing, supply chain and operations combined with significant growth capital, Powerhouse91 aims to expand Expertomind by 25X over the next 4-5 years. By 2023, it expects the brand to grow ten times.
With a founding team comprising more than 30 years in Ecommerce and backed by leading investors Titan Capital and Crossbeam Ventures, Powerhouse91 intends to acquire, innovate and grow innovative consumer brands across different categories.
Source: Business World
