The funding will be used to expand its product portfolio to meet growing demand for innovative and sustainable products for babies and kids.
Pioneers of cloth diapering and India’s most trusted babycare brand, SuperBottoms has raised INR 3.5 crore in venture debt funding from Alteria Capital. Run by a core team of mothers, SuperBottoms makes the original skin and eco-friendly cloth diaper, SuperBottoms UNO, potty training products and accessories for babies and moms. The funding will be used to expand its product portfolio to meet growing demand for innovative and sustainable products for babies and kids. Superbottoms recently ventured into kids’ segment with India’s first soft modal underwear for kids besides India’s first sustainable Sheet detergent. Till date, SuperBottoms has raised $2.7 million from DSG Consumer Partners and Saama Capital over and above the seed funding from Titan Capital and Venture Catalysts. Parent Tribe by SuperBottoms has a highly engaged community of 50000+ parents on Facebook, connecting super passionate customers of the brand on the platform.
Speaking on the fund raise, Pallavi Utagi, Founder and Mom in Chief, Superbottoms, said, “We’ve grown into a much-loved brand thanks to the immense trust the customers have put in our innovative, high-quality and zero compromise sustainable products. Now, we want to widen our product portfolio to reach out to a wider base of customers and as well as extend the lifecycle of the customers with us. We are truly very excited by the partnership with Alteria Capital.”
Commenting on the investment, Ankit Agarwal, Partner, Alteria Capital, said, “We’re very excited to partner Superbottoms. We have closely watched their growth over the last few years and have seen the genuine brand love they garner. Their products and customer – centricity are par excellence and gives us great confidence.”
Source: Business World