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The Fuel Delivery Launches Its Brand Mascot ‘Diesel Dude’

Diesel Dude will debut as a chatbot and call-support on the company website as well as in the ‘FAQ’ section, along with ‘Did you Know’ and ‘Facts & Myths’ series on social media.

Leading app-based door-to-door fuel delivery start-up, The Fuel Delivery, has launched its brand mascot. The mascot, named Diesel Dude, represents an expert, who is friendly, knowledgeable, supportive and engaging. It is the go-to-person for 24×7 doorstep delivery of fuel.

Diesel Dude will debut as a chatbot and call-support on the company website as well as in the ‘FAQ’ section, along with ‘Did you Know’ and ‘Facts & Myths’ series on social media. It will reply to customers’ queries on fuel procurement and resolve their challenges related to fuel procurement, highlighted through social media and blogs, in real-time.

Speaking on the launch, Mr Rakshit Mathur, Founder & CEO, The Fuel Delivery, said, “We are thrilled to launch our uber-cool mascot, Diesel Dude. As the name suggests, Diesel Dude is a go-getter, friendly, lively and entertaining solution that resonates with our brand philosophy of delivering quality products anytime, anywhere with utmost ease and safety. Diesel Dude is our endeavour to move a step ahead in customer service and stay connected with them in real-time as we try to scale up our presence across India.”

As far as industry standards are concerned, the door-to-door delivery of fuel service is closed to 80 thousand- 90 thousand litres a month per bowser. Oil marketing companies anticipate the door-to-door fuel market to be worth more than INR 2,000 crores in the near term of the next 12 to 18 months.

The mascot represents the following aspects of the brand’s vision and core philosophy. 

  • Total Convenience – Emergency fuel delivery at the doorstep, 24*7 fuel delivery, Anywhere, Anytime! On-demand fuel delivery, Order online through the app, etc.
  • Quality Fuel – 100% quality-guaranteed, 0% adulteration, Fuel-delivered directly from OMCs.
  •  No Fuel Theft – Zero-case of fuel theft/pilferage, 100% quantity-guaranteed, quantity received for the price paid.
  •  Safety – Fuel delivered under Peso guidelines, HAZMAT-trained drivers, safety is the utmost priority.
  •  Total Costs of Ownership – Machinery Break-down reduced due to better quality fuel, wastage of man-hours reduced with Doorstep Delivery, increase in work efficiency and costs to procure fuel is saved.

The development comes amid The Fuel Delivery expanding its presence across India. The start-up is targeting to expand in key cities like Kolkata, Hyderabad, Chennai, Jammu, Lucknow, Pune, Chandigarh etc., within the next 12 months. 

Founded in 2020, The Fuel Delivery is presently operational in Delhi NCR and launched in Mumbai operations as well in 2021. The Fuel Delivery’s services are available 24X7 through on-demand app based on a pre-set delivery timing as well express delivery, and location preference. The company had also announced the signing of an ‘All India Business Agreement’ with state-owned oil major Indian Oil Corporation Limited (IOCL). The service level agreement allows The Fuel Delivery to offer doorstep delivery of diesel anywhere in India.

Customer places an order through the mobile or web app, while the fuel is delivered with customer details like name, mobile number, quantity, address & location and time of delivery. All the company’s browsers, compliant with the Petroleum and Explosives Safety Organisation (PESO) standards, will bring it to the set destination. The company leverages IoT (Internet of Things) for developing and deploying mobile app. All the delivery vehicles are enabled with an IoT solution that allows real-time monitoring and tracking, seamless logistics management, and reduced order fulfilment time.

Source: Business World

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