Gen-Z in India is the most hyper-informed, hyper-connected, and demanding consumer in history. At 40% of total consumers, they are the biggest generation globally with a $3 trillion indirect annual spend power
UNiDAYS, the global Student Affinity platform with over 20million members worldwide, has now launched in India. The world’s leading Student Affinity Network helps millions save on products and services from over 800 brands. India, with a population of 201million 17–24-year-olds and projections to be the fastest-growing trillion-dollar economy in the world (Nasdaq), is a natural extension to the 114 territories UNiDAYS already operates in. Gen-Z in India is the most hyper-informed, hyper-connected, and demanding consumer in history. At 40% of total consumers, they are the biggest generation globally with a $3 trillion indirect annual spend power.
They expect personalized products, services, and value, across every device, every platform, and free delivery with every purchase. Their real-world and digital existence has converged. They live and breathe social media, instant messaging, video games, and live-streaming – often all at the same time. Brands must urgently connect with this unfamiliar, savvy, digital-native generation who are reshaping social commerce. Whilst start-ups and established brands could find this new world order daunting, it represents immense possibility. “Consumer spending across India amounted to over Rs.21.6 trillion as of January 2020. India is expected to become the third-largest consumer market by 2030. Gen Z is at the heart of that growth. They are the ultimate early adopters, and we see Gen-Z’s habits now influencing the behaviors of Millennials and Generation X too, and even the younger generations following them. If they are not your core consumer now, they soon will be.”
Josh Rathour Singh, Founder and CEO UNiDAYS. Since its launch ten years ago, UNiDAYS has become synonymous with student life. The platform allows brands a rare and valued chance to take their products and services into the hearts and minds of tomorrow’s professionals, delivering engagement, building affinity, and maximizing sales. UNiDAYS members have spent more than $5bn through the network since 2018. Gen-Z alone has an annual estimated global spend power of $200 billion, and if including their parental influence, an indirect spend of $3 trillion (Bloomberg). Using UNiDAYS proprietary identity technology, secure brand-safe environment, and marketing solutions, the app supports enables, and inspires Gen Z to discover and connect with brands and services beyond their immediate radar. Global brand partners include Apple, Amazon, Samsung, Nike, Adidas, Microsoft, JD Sports, Forever 21, H&M, SHEIN, M&S, Disney, and ASOS.
“Our patented technology means we can offer customized solutions to brands wanting to engage with their Indian students and graduates in a more meaningful and authentic way. We are proud that our platform gives students the power to make every experience more valuable and rewarding.” Josh Rathour Singh. Through UNiDAYS’ Student Affinity Network, the brand provides access to millions of college and university students around the world, by offering them discounted deals, internships, events, and scholarships. UNiDAYS provides its brand partners with a platform for integrated, multi-channel campaigns and solutions to help them reach out to students (Gen Z).
Source: Business World
