Unotag aims to help companies and their Sales teams, Channel partners, and Influencers to improve their performance through gamification and motivate them with automated incentives. Further, it has a proprietary AI platform, Mok that improves the productivity of Sales Teams and Employees using behavioral economics and personalized nudges.
With over four years of experience in the gamification industry, Mohit Ambani realized that meeting ambitious targets are daunting by conventional sales processes and innovation is key. This is the genesis of Mohit founding Unotag.
Speaking on the development, Mohit Ambani, Founder of Unotag said, “At Unotag, we intend to motivate people, help them crush targets and unleash their full potential. We are using elements like points, leaderboards, goals, Fantasy Leagues and badges to drive users in completing their tasks. Unotag can be integrated easily with major CRM’s such as Hubspot, Salesforce, Freshdesk, Zoho, Teams to name a few. Following this investment round, we will leverage the capital raised to strengthen our platform in providing enhanced services to our users.”
The Bengaluru-based startup has surpassed INR 10mn annual recurring revenue as well as clocked a strong growth of 120% M-o-M in the last 6 months. So far, Unotag platform is used by more than 300,000 users with INR 100 Mn+ Incentives given throughout India. They are targeting INR 100Mn ARR by this year-end.
Commenting on the investment, Vikas Kuthiala, Lead IAN Investor said, “Unotag uses gamification to help enterprises enhance engagement and business productivity with their internal and external stakeholders. Leveraging AI, Unotag is a comprehensive CRM for SME’s to enhance business performance in real-time and across the value chain including dealers, retailers, channel enterprise sales teams and influencers. The Unotag platform is currently in use across diverse industry sectors and provides SME’s the access to all the necessary digital tools otherwise available only to large enterprises. The business enhancement can be tracked and customized real-time, which makes it very unique and powerful. “
The company’s product pathway includes evolving more gamification features Fantasy Leagues for Sales Teams, Housie and Bingo Contests, World Cups, and Championship events. They also plan to embed AI to better track behaviors, higher personalization and coach users in completing their goals.
Source: Business World
