Additionally, Ketan had also made an investment in the brand.
17th December, 2020: Global wellness brand, VAHDAM India, has hired ex-tea entrepreneur Ketan Desai as its Chief Tea Educator & Sustainability officer. Ketan Desai has also invested an undisclosed amount in the brand, as a mark of his conviction in the brand.
A seasoned tea taster, Ketan comes with an experience of over 25 glorious years. Prior to joining VAHDAM, he has been a tea entrepreneur twice before, he started TeaAuction.com – world’s first B2B Tea Auction portal & launched a range of Tea Boutiques by the name of CHA.
Commenting on Ketan’s joining, Bala Sarda Founder & CEO of VAHDAM India said “We are very excited to see Ketan join us in our journey of creating India’s first global tea & wellness brand. His personal investment in the brand is also a strong conviction in our journey & very humbling given his strong background & decades of experience in the tea industry. I am inspired & motivated by his commitment to VAHDAM & look forward to learning from his experience. We are building a strong executive team for the next stage of growth & strengthen the brand presence globally”
“The biggest reason for me to invest and join VAHDAM was Bala’s audacity and passion to create a truly global tea-brand that is proudly Indian at heart and global in spirit. Within just 5 years, VAHDAM has been able to achieve what no other Indian brand in any product category has been able to do. The other aspect about VAHDAM that impressed me was the larger purpose and philosophy: Do Good By Doing Good. I am convinced that in the next few years, VAHDAM will redefine what new India’s entrepreneurs can dream and achieve! ”saidKetan Desai
Founded in 2015 by Bala Sarda, the brand is on a run rate to do 150 crores in Revenue in the current fiscal 2020-2021 & is one of the fastest growing consumer brands from India to reach this scale. The company gets 95% of its sales online primarily through its websites & marketplaces. It was recently awarded the ‘Global SMB of the year’ by Jeff Bezos in his visit to India.
Source: Business World
