Fast&Up aims to accelerate its vision of providing quality nutrition to more consumers, enhancing manufacturing capabilities, and scaling up globally.
Bollywood actor Varun Dhawan has invested an undisclosed amount in Fast&Up. With a shared vision of Health First- India First, he gravitates towards Fast&Up for the quality clean nutrition it produces and provides to people across the globe.
This investment comes right after Fast&Up raised its Series C funding of $22 million by Morgan Stanley Private Equity Asia (MSPEA). It’s the first time Morgan Stanley has invested into a new-age business. Both the companies resonate on the belief of doing the right thing and putting consumers first, led with exceptional ideas along with ensuring to give back across diversities.
Speaking on the development, Varun Dhawan said. “I have always been inclined towards clean nutrition and fitness. Having seen a first-hand dedication of Fast&Up towards offering customers the very best experience when it comes to their products, I am well familiar with the brand’s market leadership and growing equity. Can’t wait to be part of the journey to accelerate India’s much-required nutrition transformation.”
The Good Vibes Officer of the brand has become increasingly aware of the challenges of everyday nutrition leading towards his investment in the sector. The six-year-old healthy nutrition startup has risen rapidly over the years reaching over 100 million people a month. It launched 20 new products in 2020 seeing a 100% growth in the previous financial year with an aim to cater to the overall health of the entire Indian family through its core belief of intelligent nutrition that is Informed-Choice Certified.
Talking about the association, Mr. Vijayaraghavan Venugopal, CEO & Co-Founder Fast&Up said, “We are excited to welcome Varun to our Fast&Up family with his interest lying in the fitness sector. We have him as our Good Vibes Officer and love the energy he brings to the brand; we are very happy with this partnership being further strengthened with his investment in Fast&Up. His alignment will help accelerate the brand foray into the Indian consumers who want to be active with intelligent nutrition.”
Fast&Up aims to accelerate its vision of providing quality nutrition to more consumers, enhancing manufacturing capabilities, and scaling up globally. The brand has been aggressively investing in its product research to propel the development of a leading longevity-focused everyday nutrition brand and intends to enter newer categories.
India is currently in a transitional phase when it comes to nutrition and food, and we have embarked on a journey over the past five years and now are the pioneers in terms of taking the right kind of nutrition to the Indian consumer. Fast&Up is the first mover in its space and is transforming daily health and nutrition from a need-based requirement to an everyday essential.
Delivering pan India, Fast&Up products are available through an Omnichannel structure focusing on D2C, market places, and retail.
Source: Business World