The brand plans to expand the presence in the tier 2 cities in India with the new aggressive expansion plan in Lucknow, Pune, Patna, Muzaffarpur, Kozhikode, Palakkad, Jamshedpur, and Mumbai.
Wat-a-Burger, the dynamic burger chain has announced expanding its presence with the launch of 10 new Flagship Dine-in outlets across 8 cities by the end of calendar year 2021.
The brand plans to expand the presence in the tier 2 cities in India with the new aggressive expansion plan in Lucknow, Pune, Patna, Muzaffarpur, Kozhikode, Palakkad, Jamshedpur, and Mumbai. Wat-a-Burger already has significant presence across-26 cities and 9 states in India. The brand currently has 60+ outlets across the country. As per its recently announced targets, it aims reaching a mark of 100 outlets by the end of the fiscal year.
The brand has been rigorously expanding its presence and product offerings to reach a wider customer base. It recently launched the cheapest burger at Rs 29 only. The FnB startup burger chain is known for manufacturing its own buns to keep quality control. Wat-a-burger provides the option to choose from more than 75+ food items & 10+ categories in the menu.
“Due to the pandemic we had to make slight changes in the initial expansion plans in terms of locations and their timeline. However, things seem to be very much back on track now. We are going aggressive in all directions to mark our presence. The idea of tapping tier 2 markets has been one of the best strategies and has worked in our favour. Therefore,majority of the new outlets will be opened in tier 2 markets only. We expect a tremendous response in these cities,”said Mr. Farman Being- CO-Founder and CEO, Wat-a-Burger.
The brand believes to have recovered to almost 80 percentage in terms of traction in comparison to covid times. The brand has witnessed 15% growth in the last 6 months. It also plans to achieve the revenue target of 40cr by the end of the fiscal year.
Source: Business World
