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We See India As A Critical Market For Hiring: Fluxon CEO Erad Fridman

In an interview with BW Disrupt, Erad Fridman, Chief Executive Officer, Fluxon, spoke about the product and services for startups and more.

Give us a brief about Fluxon? What do you solve at Fluxon?
We build software products for high-growth companies including Google, Zapier, Eraser and Pluto, and help them launch their products to market. As company’s CEO, one of our key priorities right now is growing Fluxon to 1,000+ employees, while maintaining the unique culture we have today.

When and why Fluxon came into existence? Any anecdotes?
We started the firm because we wanted to work with our friends. We didn’t have a specific product idea in mind, but we knew that whatever we worked on, we would have fun doing it. Soon after, people started reaching out to us with ideas for products that they needed built. More friends began to join the team. As we continued to grow, it became clear that there was a huge demand for our passion and expertise in product development.

We founded Fluxon in 2017 with a mission to build innovative products that change the future. Today, we’re a global team with offices in four countries and we’ve built dozens of products for companies across the industry.

What made you enter the Indian market?
We started operations in India in 2019 and were impressed by its strong technical talent, great schools and growing startup culture. We’ve since increased the team significantly and are growing rapidly. Over the next few years, we hope to scale up our hiring to around 100 people a month.

Which market segment are you planning to target in India? Why?
We believe that strong engineering teams can work across any industry, so we don’t actively target any segment. In fact, our growth has all been driven by word-of-mouth referrals – we’re well known as a top development firm amongst start-ups and VC, working across many different sectors from healthcare to finance.

What share of revenue does India generate for you?
Currently, most of our customers are based in the US, but we have some clients in India including AI startup iMerit. We see India as a critical market for hiring, and have focused our efforts on building a world-class team. However, as more and more startups are coming out of India’s tech scene, we hope our customer base will grow too.

What is your go-to strategy to tackle local competition in terms of business acquisition?
We don’t directly compare ourselves with other product development firms, and instead focus on hiring the best possible talent to deliver products with the highest quality and speed. For the companies we work with, we’re an alternative to the time-intensive process of hiring an in-house team to build their product, or taking focus away from their existing technical team. Our expertise in product development means we can see the needs of each product off the bat and deploy the right team to deliver a product to launch. We mitigate risks and take over the accountability so companies can feel secure knowing their product is in expert hands.

How has your company been adjusting to the new-normal?
From day one, Fluxon has been a global and remote-first company, so we’re very fortunate that the pandemic did not affect our operations. Our team members live all over the world, and can do great work from anywhere. We’ve built a culture that supports this model, providing the right tools, processes and products to set remote teams up for success. One example is Dory, a product we built from scratch to enable real-time Q&A for virtual events to help make it easier for individuals to get their voice heard in large-scale online meetings.

Have you witnessed any major changes in the business/sector in the post Covid scenario?
Prior to covid, many companies were hesitant to work with remote and international teams. Part of our work with these companies was to help them adjust to working across locations and time zones. When the pandemic started, one of our projects was to help a company transform their heavy in-office operations to a fully remote set up. Now of course, we’ve seen a huge shift in the way people work and most companies have adapted to remote work and built expertise in this area.

Source: Business World

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