The advent of new technology leaves a lot of room for the companies to incorporate more ideas and leaves ample space for creativity, thus facilitating the development of the concerned website.
According to a joint report by Bain & Co and e-commerce giant Flipkart, e-retail in India saw a 25% growth even during the initial 2-month lockdown in 2020, although there was a slump in the overall retail segment. Evidently, online shopping revolutionized the shopping experience for consumers as a whole while they were stuck at home. Hence, it was extremely important for companies to meet the digital demands of evolving consumers in order to keep them engaged while also attracting prospects. Here’s a deep dive into the elements of optimal UI and UX for a website and its benefits for a brand.
UI and UX: How can these ramp up your bottom line by pulling more consumers?
To make online shopping more seamless and user-friendly, companies should also focus on simplifying their website’s user interface (UI). A website’s user interface is its visual design, and UX refers to user experience. They differ in many ways.
Those websites with a smooth user experience leave a more favourable impression and receive more repeat business. Even if your products and services are excellent, customers will leave your site if website design, load time, navigation, etc, are not smooth and quick. As a result, investing in a great e-commerce and designing the same to make it user friendly site is imperative to attracting visitors and generating repeat business.
Things to keep in mind while building UI and UX
Online shopping can be confusing and frustrating at times. Visitors should be able to navigate the site easily on their own and feel comfortable shopping there. The visual interface should be organized and straightforward, and information should be provided to the visitor efficiently and effectively. A fast-loading page is essential, and a page that takes too long to load is likely to be abandoned. Nowadays, people either don’t have time or lack the patience to wait for a page to load, so they prefer fast-loading sites. Most importantly, websites should be designed so that they can be easily viewed on all devices, especially mobile devices.
A seamless shopping experience should be easy to understand, fast, and convenient. An inconvenient website with low download speed, broken links, non-clickable buttons, layout issues and lengthy payment processes on the other hand, lead to many shopping cart abandonments. Visitor engagement is boosted by an excellent user interface and user experience. Unique design elements will interest and impress visitors, resulting in much more traffic to the site. The target is to make visitors feel comfortable while shopping and earn their trust and create an emotional connection with the brand through the website. It is therefore important to invest in creating a visually appealing and stunning website design for one’s online retail store.
Conclusion
Every D2C company should be able to provide a holistic experience to the user. In this way, it will provide more opportunities and will attract a more significant number of users. Quick navigation, ease in transactions, and accessible communication are critical.
Moreover, the advent of new technology leaves a lot of room for the companies to incorporate more ideas and leaves ample space for creativity, thus facilitating the development of the concerned website. Since people are becoming more tech-savvy and are getting comfortable with the online world, possibilities should also be increased. Companies should also offer the option to customize items according to the customer’s needs.
Thus it is pretty evident that online shopping has significantly revolutionized the overall shopping experience. Hence, a good UI is essential as consumers are unlikely to revert to their old shopping habits after the outbreak is over.
Source: Business World
