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Zerodha Launches New Features On ‘Nudge’

The ‘Nudge’ feature is available on the Zerodha main website as well as console, which is the back-office platform for the customer’s account.

In a recent tweet, Zerodha CEO and Founder Nithin Kamath has launched its ‘Nudge’ feature to help traders and users avoid mistakes they tend to make while placing an order. “Most people don’t spend time learning trading or forget what they’ve learned while placing an order”, Kamath wrote. This platform is there to help people avoid these mistakes. He explains the concept further by giving the example of DHFL, “This Nudge on DHFL warning customers that the investment may go to 0 discouraged over 50% of our users from taking a trade.” 

While the ‘Nudge’ feature was launched last year, it also has the facility of working as a trading journal for investors which is a new feature on the platform. The ‘Nudge’ feature is available on the Zerodha main website as well as console, which is the back-office platform for the customer’s account. 

Source: Business World

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