TAM AdEx’s recent report summarizes ad volumes in the Auto sector across TV, Print, Digital, and Radio for 2023. Titled ‘2023 Cross Media Advertising Recap – Auto Sector’, the report provides an overview of advertising trends.
Television – Ad Volumes
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As per the report, Television ad volumes in the Auto Sector declined by 18% in the year 2023 over 2019.
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October 2023 have observed the highest ad volume share of 11.8% on TV for the Auto Sector.
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Cars were the top category on TV from the Auto sector with a 50% share of ad volumes in 2023.
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Among top advertisers, Maruti Suzuki India secured the first position with a 12% share of ad volumes in 2023.
Digital – Ad Impressions
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On Digital, ad impressions for the Auto Sector increased by almost five times during 2023 over 2019.
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October 2023 had the highest share of ad impressions of 16.1% on Digital for Auto Sector.
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The top 10 advertisers from the Sector together added 71% share of ad impressions with Kia Motors Corporation leading the list in the previous year.
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Programmatic topped with a 76% share of transaction methods for the Auto Sector in 2023.
Print – Ad Space
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Ad space/publication in Print of the Auto Sector witnessed a de-growth of 20% during 2023 over 2019.
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In Quarterly Trends, ad space for Quarter four increased by 62% over Quarter one.
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For Auto Sector advertising in Print, North was the leading territory with a 32% share of ad space in the previous year.
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Sales Promotion for the Sector accounted for 58% of ad space in the Print medium.
Radio – Ad Volumes
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Indexed ad volume on Radio reflected a growth of 51% in 2023 over 2019 for the Auto Sector.
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Both Quarter three and Quarter four of 2023 observed growth of 9% and 31% compared to Quarter one for the Auto Sector.
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Gujarat was the top state with a 19% share of ad volumes followed by Maharashtra with an 18% share.
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Advertising was preferred in Evening and Morning time bands on the Radio.
You can read the full report here.
Source: Social Samosa
