Tuesday, April 23, 2024
HomeDigital MarketingBrands celebrate Lionel Messi’s win at Fifa World Cup 2022

Brands celebrate Lionel Messi’s win at Fifa World Cup 2022

Brands share congratulatory posts for the winning team Argentina after the World Cup finals, using humour & excitement felt during the match. 

After the wildest final tournament, the goal is finally in with Argentina beating France 4-2 in the FIFA World Cup 2022. This is the winning team’s third World Cup title and everyone is full of praise for Lionel Messi. Of course, brands have also chimed in with their excitement for the same and have left football fans feeling giddy with adrenaline. 

Not only has Messi stunned the viewers but he might have also won big in terms of his brand value after last night. According to a study, he is the highest-paid athlete in the world and takes home at least $100 million in earnings in a year. As per Nielsen, Messi, who is followed by 358.7 million, averages $2.6 million of media value per post. 

Also Read: Wednesday Addams unleashes the Thing to promote Netflix’s new series

While BYJU’S, a brand Messi represents, shared hope that maybe India could someday take charge at FIFA, Amul, Argentina’s regional sponsor for the World Cup, praised the team for a match well played. Budweiser rolled out its campaign for the winning team to ‘take home the bud’ despite the beer ban controversy at Qatar. 

Many other brands have used humour and the anxiety sports fans feel as a means to up their moment marketing game. Here’s a look at the FIFA World Cup 2022 creatives. 

Swiggy

Fastrack

BYJU’S

Durex India

Zomato

The Souled Store

Netflix India

Myntra

Amazon Prime Video India

Oyo Rooms

BookMyShow

Amul India

Dunzo

Adidas India

Budweiser India

HDFC Bank

You may also like:


Comments

Source: Social Samosa

RELATED ARTICLES
- Advertisment -

Most Popular

Recent Comments