Hindustan Unilever (HUL) has renamed its ‘health food drinks’ category to ‘functional nutritional drinks’ (FND). This change comes after the Union Ministry of Commerce and Industry directed e-commerce platforms not to list these products under the ‘healthy drinks’ category. As a result, HUL brands like Horlicks and Boost are now classified under the new FND category.
Previously, the Ministry of Commerce and Industry advised e-commerce sites not to categorize Cadbury Bournvita and similar products as ‘health drinks.’ This guidance stemmed from the fact that the Food Safety and Standards Act does not recognize a ‘health drinks’ category.
The Food Safety and Standards Authority of India (FSSAI) has advised e-commerce platforms not to categorize dairy, cereal, or malt-based beverages under the ‘health drink’ or ‘energy drink’ labels, citing that these terms could mislead customers.
Source: Social Samosa
