2023 has been marked by several changes–some minute, some monumental–in the advertising and marketing industry. Ranging from socially conscious initiatives to cutting-edge technological endeavors, this year’s top campaigns have demonstrated a keen understanding of consumer dynamics and effective storytelling.
The trend of CGI advertising remained prevalent throughout the year, so much so that 2023 may as well be referred to as the year of CGI. Continuing the trend of incorporation of AI in ads, brands took it a notch higher with the advent of advancements in generative AI technology.
Not letting technology override the themes of the campaigns, several brands relied on the tried and tested conventional storytelling techniques with emotional resonance. JioCinema’s Peacock Hub campaign mixed CGI and conventional storytelling to create comically absurd situations and surreal imagery. With new tricks up their sleeves, brands experimented with new ways to connect with their audience and engage customers.
We spoke to Rahul Mathew, CCO, DDB Mudra Group; Pramod Sharma, National Creative Director, Rediffusion; Keigan Pinto, CCO, FCB Ulka; Umma Saini, Chief Creative Officer – Schbang; Shivani Kamdar – Associate Creative Director, SoCheers; Aabhaas Shreshtha, Creative and Founding Member, Talented; Janmenjoy Mohanty, Chief Creative Officer – North, Dentsu Creative India; Gurbaksh Singh, Chief Innovation Officer, Dentsu Creative India; Ramakrishnan Iyer, Creative Director, BBDO Mumbai; Harshil Shah, Creative Group Head BBDO Mumbai to find out their favorite campaigns from 2023. The rest of the campaigns are put together by Social Samosa after a thorough discussion with the entire team.
Here are the top 50 Indian ad campaigns of 2023 in no particular order:
Cadbury Celebrations – #MyBirthdaySong
5 Star – Nothing University
Happydent – Sign to Smile
CRED – Fills most voids ft. Zeenat Aman
Black & Decker – #ScrewItUp
Amul – Moochon Main Taav
Amul – Be More Milk
Colgate – Paste Hi Nahi, Daanton Ka Poshan!
Capri Loans – Farz Nibhaatey Hain
Bingo! Mad Angles – Crazy Eye Doctor
Rupay – Helping hand
Urban Company – Chhota Kaam
Zomaito v/s Zomaato
Red Label – India’s Favourite Social Network
Sunfeast Dark Fantasy – Har Dil Ki Fantasy
Coca-Cola – The Real Magic Of Pujo
Starbucks India – It Starts With Your Name
Ariel – #ShareTheLoad
Axis Bank – Find Your India
Paytm – #FreedomFestival
Manyavar – A Father’s Awakening
Subway – Vishwanathan Anand
Meesho Mega Blockbuster Sale ft. Ranveer Singh
McDonald’s India – EatQual
Fabindia – Celebrating Motherhood
RuPay – Chaos in the Museum ft. Dinesh Karthik
Reliance Digital – Technology Se Rishta Jodo
Dream 11 – Sab Khelenge Ft. Aamir Khan, R. Madhavan and Sharman Joshi
TVS – Responsible Manhole
Meesho – Sahi Quality Sahi Price ft. Deepika Padukone
Uber – Uber Camper
Taj Mahal – Megh Santoor
Amazon India – Rakhsa Bandhan
Fevicol – Chipku Chair
JioCinema – TATA IPL 2023
TVS Eurogrip – Har Ghar Ka Hero
JioCinema – Peacock Hub
Flipkart – #PassingThePapdi
Prega News – #MarkOfStrength
NetMeds – The Girl in the Red Lipstick
Britannia – 1947% more history
Caratlane – Khul Ke Karo Express
Amazon India – #DeliverTheLove
HP India – #ChaloRoshniKiOar
Amaze – Mirchi Lights
Colgate – The Sweet Truth
Khushir Bahon Swiggy
Mr.India Meets Google Pixel
Astral Pipes – The 25-Years Journey of Clean Water | #AccessToCleanWater
Madhya Pradesh Tourism 2023 Ad
Source: Social Samosa
