A lesser-known fact however remains that having an advantage over larger companies with a smaller asset base and culture, it is comparatively much easier for startups to build it in a sustainable manner right from its inception and completely avoid the costs of rework later.
For an ESG driven startup, certain key issues such as waste management, packaging, pollution, employee welfare, gender parity, mental well-being, diverse boards etc. would all be addressed from its birth.
A positive contribution to the society by these disruptors would also attract investors as well as costumers.
Source: Barandbench
