The App, aiming to solve for creator monetization, has been seeing 100% month-on-month growth and was recently in the top trending apps on the Google Play store.
Bengaluru-based Creator-led Social Gaming & Live Streaming startup Eloelo has recorded 50 Million In-App Gameplays in just over 6 months since launch. The App, aiming to solve for creator monetization, has been seeing 100% month-on-month growth and was recently in the top trending apps on the Google Play store.
The Product which is being used by over 5 Lakh users along with 10,000 creators across 4 languages enables creators to go live and host interesting games like Bollywood quizzes, musical chairs, tambola, or just live stream with audiences. It is a unique concept that has gained a lot of traction with 85% of users coming from Non-Metros, and nearly 55% of those users being ladies. An average user is spending over 25 Mins on the App daily, while power users spending nearly 50 Mins daily- that is almost 5 hours/week.
Saurabh, Co-Founder & CEO of Eloelo, says “There are over 50 Million creators globally of which 5 Million are in India but there are not enough creator monetization avenues currently. Despite having the power to attract and move audiences, creators are never paid their due – and this problem gets amplified for the creator middle class who ultimately ends up dropping off from their journey. We want to solve this by enabling creators to engage with their audiences over live social games and unlock monetization opportunities.”.
The startup which had raised a $400K round in August 2020 from Waterbridge Ventures, Sequoia Scout & marquee Angel investors like Ramakant Sharma, Rishi Vasudev, etc aims to bring classic offline activities online in an Anchor-driven 1 is to many format.
Source: Business World
