In an interview with BW Disrupt, Mr. Sanjay Desai, Director, Fabcurate talks about the company, online handloom platforms, expansion plans and more.
1. How well has Fabcurate been able to establish itself as an e-commerce platform with the ongoing pandemic?
Fabcurate has witnessed an increased rate of growth after shifting from local markets to an e-commerce website. Achieving business continuity and stability during these unprecedented times has been a great blessing for us. Even with restricted staff and movement, we have been delivering orders aptly, albeit with a day or two of delay. Things are smooth and we have been able to minimize the pandemic impact to a great extent.
2. What can be said about the consumer’s responses and sales during the last few months?
We have seen a considerable increase in sales since a larger chunk of people is relying on e-commerce websites. Since customers are completely aware of the circumstances in which the business is operating, the response has been amazing and quite valuable to our overall growth trajectory.
3. Are online platforms for handloom proving to be a boon for local weavers?
Definitely, yes. Online platforms can help in connecting buyers with weavers across geographies which was not easily possible before. Weavers are now able to understand and procure products according to consumer’s preferences and tastes. Another upside of online platforms is that they can now leverage intense digital marketing strategies to develop demand and create more work for weavers.
4. What difficulties did the brand face while reaching out to different communities?
As Fabcurate hails from Gujarat, for us to reach out to the artisanal communities in Rajasthan was a big challenge due to accessibility issues. However, with our diversified team across India, we were able to scout through the small rural villages in Bagru and get access to the artisanal handblock fabrics from the core of such communities.
5. How is Fabcurate revolutionizing the handloom industry by taking it Global through an e-commerce platform?
Fabcurate is bringing a wealth of new opportunities for the Indian handloom industry. The world is now appreciating the beauty of our handloom offerings because of its global reach through an e-commerce platform which also boosts demand. This is, in turn, providing stable and sustainable livelihood to many small scale artists in the country.
6. What can be said about the brand’s reach in global markets?
We are taking baby steps in the international market. The prospects seem highly favorable, however, and we will soon be well on our way towards establishing an upper hand in the global market.
7. Is Fabcurate looking towards expansion? What are the company’s future plans?
We aim to be omnipresent across all digital platforms to reach out to every individual who’s looking to buy fabrics. Moreover, we plan to get a larger variety of fabrics from all 28 states, from every small village and town in India.
Source: Business World
