With this partnership content creators will get internationally popular songs to choose from.
Homegrown short video-sharing app Chingari announces its global partnership with Thrace Music, an international record label company that boasts of a playlist by globally-famed artists like Brianna, Kate Linn, Monoir, Ehna, Qupra, Starla, Dharia, Iarina, Esotique, and many more. With this strategic pact, Chingari will provide a large catalog of international music for its content creators and will have a new library of songs to choose from for their creator base. This association will foster better engagement on the app and garner more talent from all parts of India.
This invaluable partnership between Chingari and Thrace Music is part of the marketing strategy developed by Adventure Global India, Thrace Music’s exclusive licensing and distribution partner in India. The deal not only brings all talents and their upcoming songs to Chingari library, but is also in talks for more interesting collaboration with international talent to reach Indian audiences and bring-in new music experiences.
Mr Sumit Ghosh, Co-founder and CEO of Chingari App, said, “Chingari has always been a step ahead in empowering our content creators. In the last few months, we have associated with a number of platforms to ensure that our content creators have countless options to make their videos more amazing. Our pact with Thrace Music is another step to engage our audience. We are very confident that the tracks by Thrace Music will enjoy immense popularity on the platform as they have a universal appeal and there are songs for every mood.”
Mr Chris aka Monoir, Founder, said, “We are very excited to partner with India’s most loved short video app Chingari. Our music has been immensely popular in India and we have received so much love from music lovers here. The association with Chingari is like music finding its way to a larger audience, which will help both the platforms reach newer heights and engage more people.
Earlier, the Chingari App collaborated with hoichoi, the leading OTT platform for Bangla content. Prior to which the platform joined hands with Dance With Madhuri, providing users with a chance to access dance lessons and latest videos especially by legendary Madhuri Dixit-Nene .Chingari also teamed up with content house NH Studioz to distribute Indian cinema around the globe. For movie lovers, the platform screened blockbuster films through this association.
Recently, Chingari surpassed the average engagement time of platforms like SnapChat and Facebook. With this, it became a family of over 40-million. The platform is available in 10 vernacular languages
Source: Business World
