Below are the ways how one can get their business to keep going during the time of pandemic & even grow –
For more than a year and a half now, we have witnessed the devastating effects of the ongoing Covid-19 pandemic having widespread and drastic implications on nearly all areas of society and the economy. However, truth be told -within India’s entrepreneurial ecosystem, is this pandemic has tested companies of all sizes and forced many businesses to make serious adjustments.
While talking about the beauty industry, this industry is known for its ever-evolving, agile & dynamic nature, we could find brands’ have focused on learning digital and a lot more to survive & be resourceful in dealing with the pandemic.
Below are the ways how one can get their business to keep going during the time of pandemic & even grow –
1. Digital Pivotisation- In the tumultuous months following the start of the Covid-19 outbreak, pivoting undoubtedly emerged as a game-changer in enabling small homegrown businesses to grow & expand in the market. Understanding that your customers are now more active on various social media platforms & spending more time online, it is very important to build a relationship digitally.
Keeping this in mind, platforms such as Facebook, Instagram, and YouTube to get in touch with their customers and expand their reach is the best way to generate your business.
2. Influencer Marketing- The pandemic has shown beyond doubt how influencers play a crucial role in the beauty industry. From launching to reviewing new products, the ability to create content from home, and motivate purchase decisions, these content creators have served as an asset for brands during the lockdown. Especially if one has a beauty brand it’s really important to build a strong network of influencers to survive & thrive in today’s time.
3. Self-Care Continues- The COVID pandemic has been an extreme time for the beauty industry, but we can’t deny the fact even during the tough time’s people invested in self-care routines and didn’t skip it for once. Men & women working from home were definitely seen more conscious towards maintaining good & healthy skincare, personal care routines. The rise of zoom and other platforms have soon changed people’s perspectives on the need to look good & reflect the way they look every day.
4. Good Marketing Strategies & PR- From embracing new social platforms, to optimizing digital shelf, marketing decisions need to be targeted and data-driven to return the best results. Businesses or brands that chose to adopt the right approach to fit the times have been able to withstand the economic pressure and even grow. A good PR team even justifies positions your brands in a way that you surely maintain a positive relationship in the media and present yourself as an industry leader.
Source: Business World
