The company aims to revolutionize eyewear experiences in Singapore and the Middle East market with the launch of its first and only eyewear app and enhance its innovation on omnichannel technology giving its consumers a much seamless experience across channels
Lenskart, a leading omnichannel eyewear retailer in India, has launched its first and the only eyewear app in Singapore. It has also launched in the Middle East. With this, the vision of Lenskart is to spearhead its growth globally, kick-starting with Singapore and the Middle East in the forthcoming times. The company aims to revolutionize eyewear experiences in Singapore and the Middle East market with the launch of its first and only eyewear app and enhance its innovation on omnichannel technology giving its consumers a much seamless experience across channels.
Speaking on the app launch, Amit Chaudhary, Co-Founder at Lenskart said: “Online shopping has seen a huge spike in the last 18 months all over the world, which has resulted in strong demand of eyewear’s in the market. To become the #1 eyewear platform over the next 18 to 24 months, we have successfully introduced the app to our consumers in Singapore and the Middle East. This initiative is to mark Lenskart’s foray into the markets as a key optical service provider and enable them to buy glasses virtually sitting at their homes, for the very first time.”
Lenskart has recently completed a huge transaction of $220 million (US) led by Temasek, an investment company headquartered in Singapore, and Falcon Edge Capital together. This round of funding has taken Lenskart to a total transaction size of $315 million (US). With this, the vision of Lenskart is to grow exponentially in the coming 3-4 years, expanding its presence in India as well as scaling its growing operations in Southeast Asia with the Singaporean market and the Middle East as the starting points, with a projection to be more than$15 billion by 2025.
Ramneek Khurana, Co-Founder at Lenskart, “We believe in making a difference in the lives of our consumers, through meaningful tech and innovation. Lenskart app uses advanced technologies of augmented reality, computer vision & machine learning with an easy-to-use interface, allowing users to make selection of right eyewear for them quick & simple. The app also comes to an assistance feature where can be directly connected to the customer care experts on the app or messenger in one click”
Lenskart has integrated its technology into all aspects of its operations to enhance customers’ browsing, shopping, the purchasing experience, and customer assistance. With this app launch, users in Singapore and the Middle East will be able to avail of digital offerings such as a virtual 3D try-on tool, AI-powered facial mapping, and frame recommendation features through the application’s seamless shopping experience with the benefits of free doorstep delivery.
Ramneek added, “To keep the vision of our user’s safe during these times the unique features of the app become very relevant today. The Company has already positioned itself as the world’s most downloaded eyewear app with 10M+ installs in all the markets so far, available for both iOS & Android users.”
Being the largest service provider for eyewear in India, serving over 7 million customers annually through its omnichannel shopping experience, which spans online, mobile application, and 750+ Omnichannel stores in 175 cities across the country. With the launch of the first & the only eyewear app in Singapore and the Middle East, Lenskart will set a unique first-time experience to their respective masses and will further strengthen its presence in those regions and beyond.
Source: Business World
