One Impression plans to use the investment to build a more robust product solution for both brands & creators, accelerate hiring and scale operations both in India & key global markets.
One Impression, the leading global influencer marketing platform founded by the brother duo, Apaksh Gupta & Jivesh Gupta, today announced that it has secured strategic personal investments from a pool of marquee investors, entrepreneurs and celebrities. The company is one of the few startups in India to have bootstrapped its business to a large multi-million dollar revenue with strong profitability. With a base of over 6.5 million creators, One Impression is one of the largest influencer networks globally.
The strategic investment round saw participation from well-renowned investors and entrepreneurs such as Karandeep Anand (Former VP, Head of Business Products, Meta), Co-Founders of Vedantu, Varun Alagh (CEO & Founder, MamaEarth), Anupam Mittal (CEO, People Group), Rohit M.A (CEO, Cloudnine Hospitals), Ramakant Sharma (CoFounder, Livspace) along with 30 other market leaders. Celebrities such as Olympian Neeraj Chopra, Stand up comedians Zakir Khan and Kanan Gill and lifestyle influencer Masoom Minawala, also participated in the round.
Bootstrapped from its inception, One Impression plans to use the investment to build a more robust product solution for both brands & creators, accelerate hiring and scale operations both in India & key global markets. One Impression will also be investing in building further creator growth & monetization opportunities to become an end to end solution for the ecosystem.
Speaking on the strategic investment, Mr. Apaksh Gupta, CEO & Co-Founder, One Impression said, “The creator economy is currently in its golden hour and we want to drive the ecosystem forward with our technological innovation coupled with deep understanding of the creator landscape. Our growth trajectory is a testament to our hard- work and has helped us establish the leadership position in the market. I am extremely thankful & excited to welcome all the investors who are now becoming part of our journey. We plan to utilize this investment to scale our business, enhance our product and grow 10x from here swiftly.”
“I have had the opportunity to have an insider’s lens in the evolution of the creator ecosystem globally, working with several global influencer marketing platforms. One Impression stands out among its peers in this market, as Apaksh and his team have built a platform with strong omni-channel capabilities, access to creators across the pyramid, and key focus on providing analytics and insights. Creator economy is booming globally and I have a strong conviction in the team’s and platform’s capability to become a leading global influencer marketing destination for millions of advertisers. One Impression’s holistic offering will help millions of creators grow and monetize, which will be an amazing growth opportunity for One Impression to become a global brand with a strong business model,” says Karandeep Anand, Former VP, Head of Business Products, Meta.
One Impression is set on a path to revolutionize the way influencer marketing works. What makes One Impression unique is the platform’s ability to deliver at scale, speed & ease while improving ROI for the advertisers. The platform is already helping brands run campaigns across geographies including India, US, UAE, Nepal, amongst others and is also a single point of access to work with creators across languages & categories.
Speaking about his investment, Varun Alagh, CEO MamaEarth said, “I have personally seen creators play a strong role in driving consideration for brands and the trend is only bound to grow from here. Having known Apaksh and One Impression from its inception, I am very excited to partner with a world class team which has built an incredible platform to help both brands & creators.”
Commenting on his long term association with Apaksh and One Impression, Pulkit Jain, CoFounder of Vedantu said, “I have known Apaksh for over a decade, first as my student and now as a passionate entrepreneur. Having seen Apaksh’s journey of creating India’s largest platform for creators from scratch when no one understood the creator economy, I have no doubt in him and his team’s ability to become a global leader in this space. One Impression is solving complex problems for both advertisers & creators by building a full stack platform for which they have the right leverage & deep insights into the market.”
“Apaksh, Jivesh and their team at One Impression continue to push innovation in normalizing access to a variety of influencers and content creators enabling extensive monetization opportunities for brands young and old, unlocking tremendous stakeholder value across the ecosystem,” says an excited Rohit MA, CEO, Cloudnine Hospitals.
Backing his investment, Anupam Mittal, CEO of People Group said, “Being an active investor, I have come across various companies trying to build for the creator economy. One Impression stands out amongst all given it’s large business scale, profitability and global presence. Their platform is highly differentiated, helping both enterprises & startups alike, which is enabling their multifold growth.”
Other prominent investors who participated in the investment round include entrepreneurs such as Manish Agarwal (CEO, Nazara Games), Ravi Bhushan (Founder, BrightChamps), Akshat Rathee (Founder, Nodwin Gaming), Manish Chowdhary & Karan Chowdhary (Co-Founders, Wow Skin), CoFounders of Shiprocket, Arjun Vaidya (Co-Founder, Dr Vaidya’s), Ajay Nair (MD, OML), Venus Dhuria (Co-Founder, AppyHigh), Ishank Joshi (Co-Founder MobAvenue), and Giridhar Malpani (Climber Capital).
Source: Business World
