Arora has close to a decade of experience in leadership roles across growth and marketing with companies like Reckitt Benckiser, OYO, and GoMechanic
Otipy, a group buying platform for fresh produce, on Wednesday said it has appointed Pranit Arora as its senior vice-president (growth and marketing). Arora has close to a decade of experience in leadership roles across growth and marketing with companies like Reckitt Benckiser, OYO, and GoMechanic. In his new role, Arora will be responsible for rapidly growing the network of community leaders, consumers and strengthening Otipy’s growth/marketing playbook which will be implemented across multiple geographies within the country, a statement said.
‘We are in a rapid scale-up phase and plan to double up our community leader base within this year. With Pranit’s rich leadership experience both in startups as well as MNCs we believe he is perfectly suited for driving this goal,’ Otipy founder and CEO Varun Khurana said. Recently, Otipy (operated by Crofarm Agriproducts) has raised a Series A funding of USD 10.2 million (Rs 76 crore).
PTI
Source: Business World
