This association will result in GIVA’s products being available across Shopper’s Stop stores in Mumbai and Bengaluru, to begin with, and is part of the company’s plan to establish a considerable physical presence across the country.
Online Silver jewellery startup GIVA has now announced its collaboration with India’s largest chain of department stores, Shopper’s Stop, to augment its offline presence in key Indian metro cities. Founded in 2019, GIVA has cemented itself as a leading online luxury good and jewellery platform that specializes in bespoke and authentic silver jewellery pieces while providing the highest customer satisfaction. This association will result in GIVA’s products being available across Shopper’s Stop stores in Mumbai and Bengaluru, to begin with, and is part of the company’s plan to establish a considerable physical presence across the country.
Long considered a pioneer of bringing leading brands under one roof, Shopper’s Stop has grown multifold since its inception in 1991 and provides a truly international shopping experience across its 86 stores in 40 Indian cities. Shopper’s Stop counts innovation as the key driver in its mission to redefine retail in the country and make every shopping visit a memorable one for its customers. It is this shared passion to provide exceptional value through innovation that has brought GIVA & Shopper’s Stop together to enthrall customers of both brands.
Commenting on this partnership, Ishendra Agarwal, Founder-GIVA added, “We are delighted to partner with Shopper’s Stop in a bid to expand our offline presence across the country and bring our exquisitely crafted range of modern silver jewellery pieces closer to our customers. As a brand, GIVA has gained immense popularity amongst Indian consumers for crafting timeless jewellery pieces. With this collaboration, we are confident of significantly expanding our customer base by physically showcasing the timeless elegance of pure silver jewellery that is perfect for daily wear and is even ideal for festive wear. On the business front, we aim to clock revenues over INR 100 crores in this fiscal year by the augmented sales through in-store purchases at Shopper’s Stop outlets.”
Elaborating on the decision to collaborate with GIVA, Mr. Venu Nair-CCA , CEO & MD Shopper’s Stop quipped, “As a brand that has always pursued all possibilities, Shopper’s Stop has transformed the retail shopping experience in India over the past three decades of its operation and thrives on the shared passion to deliver the best customer experience. In this regard, GIVA has truly impressed us with the large strides it has taken in terms of delivering high-quality jewellery products and establishing a commendable fan base in the last two years. We believe that by leveraging the visibility provided by our stores, GIVA can allure discerning customers to try out their vast range of exquisitely crafted silver jewellery pieces and further expand their customer base. At Shopper’s Stop, we hope that we can build upon this partnership and progressively expand it to cover more of our stores across the cities we operate in.”
With the luxury goods and jewellery space witnessing increasing demand from Indian consumers, who are consciously upgrading to high-quality options that also provide good value, the time is ripe for brands to up their game and cater to this burgeoning space. With both brands epitomizing this exact requirement and providing Indian consumers with an unbeatable experience, this partnership is expected to benefit both GIVA & Shopper’s Stop in augmenting their ever-expanding loyal customer base.
Source: Business World
