In his new role, Partha Sengupta will supervise the creative teams, assist in campaign conceptualization, and will overlook art and creative teams, respectively at Grapes.
Grapes has announced the appointment of Partha Sengupta as the Creative Director. He will be based out of the agency’s Delhi office and will report to Shradha Agarwal, Chief Operating Officer and Strategy Head at the company. Sengupta will be responsible for the agency’s creative output for brands.
In his role, he will supervise the creative teams, assist in campaign conceptualization, and will overlook art and creative teams, respectively.
Sengupta has been instrumental in conceptualizing campaigns of several brands. Prior to this, he was associated with Wunderman Thompson as a senior creative director for more than three years. In his 13 years of advertising experience, he has worked on brands like Coke, TATA, Pepsico, Reckitt Benckiser, Nestle, Aircel, Uninor, to name a few. After graduating from the National Institute Of Design, he had worked in agencies like McCann Worldgroup, Rediffusion DY&R, and J. Walter & Thompson, Havas worldwide. He does earn his bread from advertising, but creating newness has always been the butter to his creative half.
Speaking on the appointment, Shradha Agarwal, COO and Strategy Head, Grapes, said, “We are pleased to welcome Partha to the team. He comes with years of creative experience in the advertising fraternity and is a great asset to us as he holds impeccable expertise in conceptualizing and executing creative ideas for brands. I am confident that he will continue to be an amazing leader, he brings not just the experience but the kind of enthusiasm and passion he entails has inspired us. I am sure he will deliver astonishing work, and I could see an exciting time for the agency.”
Partha Sengupta, Creative Director, Grapes, said, “I am extremely excited and ready for the new and exhilarating journey at Grapes. Advertising gives me the scope to solve problems for brands through design, art, and creative strategy. I look forward to working with the teams and assisting them to deliver creative solutions for our clients.”
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Source: Social Samosa