Although for most people, the word Barbie brings to mind the word ‘pink’, for lawyers familiar with intellectual property, she represents the most fiercely guarded and fought over intellectual property (‘IP‘) of the last few decades. For example, Mattel Inc., the owner of the IP, has sued Nikkie Minaj and Aqua- makers of the famous song ‘I am a Barbie Girl’ and later bought the rights to the music, which now features in this much talked about pink feature. Now, Mattel, interestingly, is the producer of Greta Gerwig’s movie. Many people do not know that because the film is said to be ‘serious’, which is not a word Mattel wanted attributed to Barbie until today.
Source: Barandbench
