Advertisers need to give self-declaration before publishing ads: Court
The Court has also passed an interim “tide-over” order directing TV broadcasters and print media to file self-declaration forms assuring that any advertisement published or broadcast on their platform conforms to the laws in India, such as the Cable TV Network Rules of 1994 and the Advertising Code.
This self-declaration form is to be filed before the advertisement is carried.
The Court clarified that it should be made easy for the advertisers to file these self-declaration forms and that there should be no red-tape involved in the process.
“We don’t want a lot of red tape there (in submission of self-declarations by Advertisers). We don’t want to make it difficult for advertisers to advertise. We only want to make sure there is responsibility,” the Court said.
The Court proceeded to order that TV broadcasters be made to file the self-declaration on the Broadcast Seva portal run by the Union Ministry of Information and Broadcasting.
It further ordered the Central government to establish a new portal for filing such self-declaration forms for advertisements on print media. This portal is to be set up within four weeks, the Court said.
Source: Barandbench
