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D2C Fashion Brand Bewakoof Launches Curated Expressions Marketplace

Bewakoof Brands has painstakingly curated over 150 brand partners as it rolls out the online commerce platform

Bewakoof has launched a curated marketplace welcoming fun, expressive and unique brands like themselves. The brand has signed up over 150 brands like Chumbak, Mad overprint, Brown Mocha, Fugazee, Peri Pai, Fighting Fame, Urban Estilo, HueTrap, Style Quotient, Dillinger, Smugglers, Clovia, Noise, Boat, Campus Sutra, Ustraa, Difference of Opinion and many more. Bewakoof aims to generate Rs 500 crore in brand sales from the marketplace in the next 12 months.

The marketplace is live with the fashion, Innerwear, personal audio, Beauty and accessories categories. Bewakoof plans to launch home decor in FY22.

“Bewakoof is partnering with other goofy hatke brands to be our Humsafar with the objective of offering our end consumers deep access to curated fun expressive brand options across fashion, home, accessories and beauty. Our aim is to become India’s biggest platform for creative merchandise. The D2C wave is birthing lots of very interesting alternate exciting brands but they don’t necessarily get relevant visibility or are presented in the right ambience. Regular marketplaces are very algorithmic price-driven generics. Our focus is brands that speak to consumer’s hearts and niche focussed at meeting unmet but important gaps in the market,” said Prabhkiran Singh, Founder CEO, Bewakoof.

The idea behind creating a curated marketplace came from the fact that Bewakoof as a brand stands for hatke products which are expressive, unique and believes in not taking things too seriously. Bewakoof aims to create a marketplace for brands with similar ethos who want to get discovered by a customer base that has a point of view on things and doesn’t shy away from sharing it with the World. Here’s what our brand partners are saying about getting listed and discovered on Bewakoof curated expressions marketplace.

The Company plans to curate over 500 such brands on the marketplace in the next 12 months.

Source: Business World

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