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Billie aims to puts an end to unrealistic beauty standards in new campaign

Are you sick and tired of constantly seeing beauty brands promoting unattainable beauty standards, all to capitalize on people’s fears? Well, you’re not alone. Jameela Jamil, the British actress and activist, agrees with these feelings. That’s why she teamed up with Billie, a razor brand, to tackle this problem together.

The beauty industry has a complex history linked with the promotion of unrealistic beauty standards, often leading to widespread body shaming. From glossy magazines to glamorous advertisements, the portrayal of airbrushed models with unattainable proportions has long been the norm. These standards have not only marginalized diverse body types but have also fueled insecurities and self-doubt among consumers, particularly young girls, who are bombarded with these images daily.

With the aim of making an impact globally, the campaign hopes to start important conversations and celebrate everyone’s unique qualities. It hopes to create a world where self-love is key and people feel confident in their own skin, ready to conquer anything that comes their way.

Source: Social Samosa

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