On day three of Cannes Lions 2023, the festival gave metals in six categories. Leo Burnett grabbed five out of the ten metals.
India continued its winning streak by bagging 10 metals across categories on day three of Cannes Lions 2023. The festival gave out Lions in six categories, and India secured metals in four out of those six categories.
With day two and day three’s wins, the total tally of winning metals for India stands at 16.
Creative Data
A Silver Lion was secured by Leo Burnett for Lay’s ‘Smart Farm’ in this category.
Also Read: Cannes Lions 2023 Day 2: India bags first metal with FCB’s gold
Media
This category saw four winners from India.
Talented’s ‘Or travel on Cleartrip’ campaign for Cleartrip bagged a Silver lion.
The remaining three were Bronze Lions. Dentsu Creative’s ‘Suraksha ka Teeka’ for Mortein, Essence Mediacom and Leo Burnett’s ‘The Missing Chapter’ for Whisper and Mindshare’s ‘Thumbstopping Beauty Biases’ for Dove secured these Lions.
PR
Leo Burnett bagged two Lions in this category. Oreo’s ‘#BringBack2011’ won a Silver and Airtel’s ‘175 replayed’ won a Bronze.
First time winner, new-age agency Talented’s ‘Why Is This A Swiggy Ad’ for Swiggy won a Bronze.
Social and Influencer
This category had two winners.
Oreo’s ‘#BringBack2011’ by Leo Burnett bagged yet another Silver.
Talented’s ‘Why Is This A Swiggy Ad’ also repeated a Bronze win.
You may also like:
#GlobalSamosa: Emirates NBD’s Give In To Giving will make you want to give in to giving…
Swiggy reimagines iconic Indian TV ads for new Instamart campaign
DViO Digital wins the creative and digital mandate for Theobroma
Swiggy’s planned strategy or desperate comeback?
Expert Speak: What makes a Cannes Lions winning campaign?
Dheeraj Sinha to take on an additional role at BBH India
Comments
Source: Social Samosa