Monday, May 20, 2024
HomeDigital MarketingThe LEGO® Group's latest campaign transports adults into a world of imagination

The LEGO® Group’s latest campaign transports adults into a world of imagination

Adults these days lead extremely stressful and busy lives. Amidst the chaos and hustle of daily lives, we often forget to find moments of relaxation and joy; especially to pursue one’s hobbies and passions. This relentless pursuit of professional goals without enough me-time can often lead to exhaustion and burnout. 

The solution is something extremely familiar. Something we’ve all been doing ever since we were kids – but at some point in our lives decide to give up on – play! More and more studies have shown that play and especially play with LEGO® Bricks – can help achieve mindfulness, reduce stress, get you into a zone of joyful focus, and help in bonding with friends and loved ones while also forming stronger social connections. 

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To help facilitate and add more play to the lives of adults – the LEGO® Group is back with the second year of the LEGO® Collectors’ Week in May. This year, to showcase the authentic joy & happiness of building – the LEGO® Group has released 3 Master films – shot with REAL LIFE ADULT LEGO® FANS & Collectors’ from India. 

 

So, whether you’re a fan of SUPERCARS (The Formula 1 & Hypercar collection); MARVEL Superheroes (Daily Bugle, Amazing Spiderman Pop Art, Infinity Gauntlet); SUPERBIKES (BMW RR & YAMAHA MT); Art & Décor (Hokusai’s Great Wave, Vincent Van Gogh’s Starry Night, LEGO® Botanicals); Star Wars (R2 D2, Invisible Hand Space Ship) or Harry Potter (Hogwarts Express, Hogsmeade Station), adults can find their me time by building a world of their choice. 

Source: Social Samosa

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