Social Samosa set off a topical wave that brands are currently surfing on with creative posts, and a popular dialogue from a recent blockbuster movie has been revised with promotional elements.
‘Isha mera button hai’ you must have seen this dialogue in several memes and in a movie scene if you have watched the recently released Brahmāstra. The dialogue created quite a stir when Ranbir Kapoor recited it while realizing that (spoiler alert) Isha unlocks his powers. Staying close to the essence of this scene, brands give a promotional twist to this topical template.
Brands from various industries have participated in the trend, and brands are outlining the things and experiences that unlock their power. Traveling for online booking companies, best ride experiences for mobility service providers, entertainment for oTT platforms. This listicle pushes all buttons in the industry.
Here are the buttons that unlock brands’ powers.
Also Read: Brahmāstra launches creatives into Astraverse
Social Samosa
Niyo Solutions
EaseMyTrip
Yuvaa
ColorsTV
Lay’s India
ZEE5
CarDekho
HRX
Uber India
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Source: Social Samosa
